Aims and Objectives
- Creating a platform where A list African musicians can perform and find new audiences
- Developing the African music industry as a way of promoting social and economic growth in Africa
- Promoting a different image of Africa that goes beyond traditional stereotypes of conflict and poverty
- To secure distribution deals for billed African artists
- To open talks with established international labels
- To create awareness of African musical talent
- Secure worldwide respect for an overlooked market
